The OORI Concept embodies a piece of Korean culture through its authentic Korean Body Scrub, right here in Bali. Tucked away in the heart of Berawa, it can be found in a charming, compact compound in Canggu. To reach this hidden gem, venture to the rear of a boutique and a delightful café, where a modest staircase adorned with marigold flowers leads you to a blissful oasis that is sure to delight you.
Upon entering, the soothing aroma of herbal infusions welcomes you, instantly transporting you to a realm of tranquility and relaxation. The interior, designed with minimalist elegance, features traditional Korean elements that blend harmoniously with the serene Balinese ambiance. Each treatment room is thoughtfully curated to provide an intimate and rejuvenating experience, allowing guests to fully immerse themselves in the art of Korean wellness. Whether you are indulging in the invigorating body scrub or simply unwinding with a warm cup of herbal tea, The OORI Concept promises a sanctuary of peace and rejuvenation.
Dwipa Picture has taken charge of this location with a focus on storytelling to connect emotionally with potential customers. We developed a soft selling strategy to ensure promotions feel natural and approachable. Our journey began with crafting engaging content and sharing it across diverse social media platforms, including Instagram, Facebook, Meta, TikTok, and Google. Additionally, we implemented an advertising strategy to raise awareness that OORI is among the first Korean scrub brands in Canggu.
Through this combination of organic content and targeted advertising, we've seen tremendous engagement and growth in brand recognition. Our storytelling approach highlights the unique benefits and cultural heritage of OORI, resonating deeply with our audience. By fostering a genuine connection with potential customers, we aim to build a loyal community that appreciates the art and tradition behind each product. As we continue to evolve our strategy, we remain committed to authentic interactions and meaningful narratives that not only promote the brand but also enrich the lives of our customers.
